Abstract

This paper will introduce a new approach to the study of clothing and involves visual ethnographic research methods that can support empirical investigation in to the range of personal and social meanings associated with everyday styles of dress. It has been developed as a result of a multidisciplinary collaboration between fashion, video production, illustration, and animation designers. Research has involved street photography, one to one interviews, group clothing workshops, body language video documentation and post production experimentation with animation and rotoscoping digital imaging techniques. Initial findings are that our approach has a variety of potential applications for practitioners and researchers hoping to understand more about Design’s dynamic relationship with society and may also have wider relevance with in the Social and Human Sciences. Our paper will provide an explanation of context, method and first outcomes.

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Nov 17th, 12:00 AM

Being, Seeing and Being Seen: Accessing the Social Language of Clothing Style for Use Within Design Research.

This paper will introduce a new approach to the study of clothing and involves visual ethnographic research methods that can support empirical investigation in to the range of personal and social meanings associated with everyday styles of dress. It has been developed as a result of a multidisciplinary collaboration between fashion, video production, illustration, and animation designers. Research has involved street photography, one to one interviews, group clothing workshops, body language video documentation and post production experimentation with animation and rotoscoping digital imaging techniques. Initial findings are that our approach has a variety of potential applications for practitioners and researchers hoping to understand more about Design’s dynamic relationship with society and may also have wider relevance with in the Social and Human Sciences. Our paper will provide an explanation of context, method and first outcomes.

 

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