Abstract

As a matter of competence and legitimacy, Communication design needs the grounding and knowledge that come from basic research. One of the major impediments to basic research in communication design is the lack of theoretical frames by which to apprehend and isolate valid, significant research questions and define research methods. This paper explicates these problems and proposes solutions by outlining a process of defining theory and method and by proposing a specific ontological and epistemological frame within which to conduct research in communication design.

Keywords

communication, cognition/perception, semiotics, interpretation

Share

COinS
 
Nov 1st, 12:00 AM

How to Develop Basic Research in Communication Design

As a matter of competence and legitimacy, Communication design needs the grounding and knowledge that come from basic research. One of the major impediments to basic research in communication design is the lack of theoretical frames by which to apprehend and isolate valid, significant research questions and define research methods. This paper explicates these problems and proposes solutions by outlining a process of defining theory and method and by proposing a specific ontological and epistemological frame within which to conduct research in communication design.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.