Abstract

Design thinking is the process by which a designer clarifies a design problem, proposes a solution or observation, and makes a design decision. The process of design thinking can also be considered as the process of sketching. The sketch helps the designer to reflect on the design to get the optimal solution to the design problem. The process of sketching requires visual involvement. Visual thinking is a way of thinking through visual perception that helps designers filter what they see. Nowadays, the product design students present their design results and sketch quality at the time of independent creation far below their level at facsimile. Therefore, this study explores the visual thinking strategies used in the creative process of experts and students by the audio-visual retrospective protocol analysis method, trying to clarify the differences in visual thinking process between product design students and experts in sketch creation. Design educators improve their design courses and improve the quality of sketches for product design students. The research results show that the expert's visual thinking strategy is trend to visual imagery, while the novice visual thinking strategy is intuitive perception of visual. The research results clarify the shortcomings of visual thinking in the sketching process of students, which provides a scientific reference for the design thinking education that can be used for teachers to improve the teaching structure of the curriculum.

Keywords:

visual thing, product design, protocol analysis, problem reconstruction, product design

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Creative Commons Attribution-Noncommercial 4.0 License
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Jul 9th, 12:00 AM

A study on the visual thinking in the sketching of product design

Design thinking is the process by which a designer clarifies a design problem, proposes a solution or observation, and makes a design decision. The process of design thinking can also be considered as the process of sketching. The sketch helps the designer to reflect on the design to get the optimal solution to the design problem. The process of sketching requires visual involvement. Visual thinking is a way of thinking through visual perception that helps designers filter what they see. Nowadays, the product design students present their design results and sketch quality at the time of independent creation far below their level at facsimile. Therefore, this study explores the visual thinking strategies used in the creative process of experts and students by the audio-visual retrospective protocol analysis method, trying to clarify the differences in visual thinking process between product design students and experts in sketch creation. Design educators improve their design courses and improve the quality of sketches for product design students. The research results show that the expert's visual thinking strategy is trend to visual imagery, while the novice visual thinking strategy is intuitive perception of visual. The research results clarify the shortcomings of visual thinking in the sketching process of students, which provides a scientific reference for the design thinking education that can be used for teachers to improve the teaching structure of the curriculum.

 

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