Abstract

The authors provide a scholarly definition for metaphor-rich, story-driven “narrative visualization,” and assert the importance of this methodology in contemporary design education. They propose “narrative visualization” as especially useful in promoting financial literacy: a context in which design can both facilitate understanding and possibly influence behavior. This emotionally-engaging means has the potential to affect the “System 1” intuitive decision-making processes that Kahneman and others have identified as the primary drivers of financial behavior.The case study here presents a recent design course that was customized to teach “narrative visualization” in a financial-literacy context. Student work from that course is examined through a newly-devised framework: the infoEmotion© matrix of visual and content elements. The infoEmotion© matrix is introduced here as a first step toward establishing best practices for teaching "narrative visualization" and for assessing animations, graphic novels, informational short films, and illustrations.

Keywords

Design education, Narrative visualization, Information design, Metaphorical visualization, Behavioral finance, Financial visualization, Financial illustration Financial literacy, Financial education, Financial capability

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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Jul 2nd, 9:00 AM

Teaching the Design of Narrative Visualization: Using Metaphor for Financial Literacy and Decision Making

The authors provide a scholarly definition for metaphor-rich, story-driven “narrative visualization,” and assert the importance of this methodology in contemporary design education. They propose “narrative visualization” as especially useful in promoting financial literacy: a context in which design can both facilitate understanding and possibly influence behavior. This emotionally-engaging means has the potential to affect the “System 1” intuitive decision-making processes that Kahneman and others have identified as the primary drivers of financial behavior.The case study here presents a recent design course that was customized to teach “narrative visualization” in a financial-literacy context. Student work from that course is examined through a newly-devised framework: the infoEmotion© matrix of visual and content elements. The infoEmotion© matrix is introduced here as a first step toward establishing best practices for teaching "narrative visualization" and for assessing animations, graphic novels, informational short films, and illustrations.

 

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