Abstract
In light of the rapid proliferation of typeface design in the digital era, what conceptual space provides impetus to the designer wishing to create a new typeface design? This article will illustrate the creative process in the making of an individual type design. It will attempt to locate this process in the technical and semantic framework of current typographic debate. The article documents the development of a typeface design and discusses the questions: Can a contemporary, digitally rendered sans-serif be imbued with some of the rhythmic and human visual qualities detected in handwriting? What are the evaluation mechanisms?
DOI
https://doi.org/10.21606/nordes.2005.029
Citation
McComish, L.(2005) What type now?, in Binder, T., Redström, J. (eds.), Nordes 2005: In the making, 29-31 May, Royal Danish Academy of Fine Arts, Copenhagen, Denmark. https://doi.org/10.21606/nordes.2005.029
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
What type now?
In light of the rapid proliferation of typeface design in the digital era, what conceptual space provides impetus to the designer wishing to create a new typeface design? This article will illustrate the creative process in the making of an individual type design. It will attempt to locate this process in the technical and semantic framework of current typographic debate. The article documents the development of a typeface design and discusses the questions: Can a contemporary, digitally rendered sans-serif be imbued with some of the rhythmic and human visual qualities detected in handwriting? What are the evaluation mechanisms?