Abstract

Strategic design considers strategy as the core deliverable of practice, where designers are intentional about creating change. However, there is limited research that reveals change as a deliverable in these projects. The purpose of this study is to understand how experienced practitioners do strategic design and to identify their approaches for behavioral, organizational, and social change intentionally. With many experienced strategic designers invited to podcast shows, we analyzed the content of salient podcast episodes. This qualitative study uncovers themes, methods and approaches that expert strategic designers use to implement intentional change. We found that strategic designers embed themselves in particular situations for long-term collaborations while developing powerful visions of change. They develop actions around managing and creating structures to manifest those visions of change, such as facilitating multi-stakeholder participation and recruiting agents of change.

Keywords

strategic design; intentional change; design approaches; podcast analysis

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Paper

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Jun 23rd, 9:00 AM Jun 28th, 5:00 PM

Visioning and managing change: analyzing strategic designers' approaches in salient podcast episodes

Strategic design considers strategy as the core deliverable of practice, where designers are intentional about creating change. However, there is limited research that reveals change as a deliverable in these projects. The purpose of this study is to understand how experienced practitioners do strategic design and to identify their approaches for behavioral, organizational, and social change intentionally. With many experienced strategic designers invited to podcast shows, we analyzed the content of salient podcast episodes. This qualitative study uncovers themes, methods and approaches that expert strategic designers use to implement intentional change. We found that strategic designers embed themselves in particular situations for long-term collaborations while developing powerful visions of change. They develop actions around managing and creating structures to manifest those visions of change, such as facilitating multi-stakeholder participation and recruiting agents of change.

 

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