Abstract
The paper builds on research undertaken in Norway and Australia in constituent market orientation and models of affective design cognition to develop a more coherent and integrated theory frame for modeling designing in organisations, particularly the increasing number of design organisations undertaking virtual multidisciplinary teamwork. Attempts to develop an integrated theory of the interactions between stakeholders have focused mainly on the properties of designed artifacts, the characteristics of the design problems and brief, or on the technical, social and communication processes. This has been less than fully satisfactory and resulted in a lack of adequate theoretical integration with underlying individual human processes, human values, motivations, feelings, eccentric proclivities, and the political foundations of human social behaviour. This paper combines constituent market orientation with recent findings from brain research to develop theory to provide guidance for designers and design managers wishing to improve their effectiveness and efficiency in commercial contexts.
Citation
Tellefsen, B., and Love, T. (2002) Understanding designing and design management through constituent market orientation and constituent orientation, in Durling, D. and Shackleton, J. (eds.), Common Ground - DRS International Conference 2002, 5-7 September, London, United Kingdom. https://dl.designresearchsociety.org/drs-conference-papers/drs2002/researchpapers/79
Understanding designing and design management through constituent market orientation and constituent orientation
The paper builds on research undertaken in Norway and Australia in constituent market orientation and models of affective design cognition to develop a more coherent and integrated theory frame for modeling designing in organisations, particularly the increasing number of design organisations undertaking virtual multidisciplinary teamwork. Attempts to develop an integrated theory of the interactions between stakeholders have focused mainly on the properties of designed artifacts, the characteristics of the design problems and brief, or on the technical, social and communication processes. This has been less than fully satisfactory and resulted in a lack of adequate theoretical integration with underlying individual human processes, human values, motivations, feelings, eccentric proclivities, and the political foundations of human social behaviour. This paper combines constituent market orientation with recent findings from brain research to develop theory to provide guidance for designers and design managers wishing to improve their effectiveness and efficiency in commercial contexts.