Abstract

This study aims to integrate Kansei engineering and Kano’s model to investigate how the texture factor of plastic products affects not only users’ perceptions of Kansei, but also customers’ satisfaction. Accordingly, A morphological analysis which was conducted by a focus group of product designers concluded three main factors that govern the lacquer coating of plastic products. These are the type of lacquer, the gloss and the color. In each factor, various alternative features were identified. Then, 25 orthogonal representative samples were chosen to emulate hub devices. They were constructed and coated with lacquer, according to the assigned coating feature of each factor. Then, 30 subjects were recruited to perform an SD evaluation of12 Kansei images and a preference (satisfaction) evaluation of these testing samples. The collected data were analyzed through factor analysis and conjoint analysis, which revealed the effects of various lacquer coatings of plastic products on users’ preferences. Furthermore, Kano’s model was introduced to examine the relationship between the Kansei images and customers’ satisfaction.

Keywords:

Kansei evaluation, Kano’s model, texture, customers’ satisfaction, conjoint analysis

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Nov 17th, 12:00 AM

The Effect of Coating Features of Products to Customers' Kansei Perception and Satisfaction.

This study aims to integrate Kansei engineering and Kano’s model to investigate how the texture factor of plastic products affects not only users’ perceptions of Kansei, but also customers’ satisfaction. Accordingly, A morphological analysis which was conducted by a focus group of product designers concluded three main factors that govern the lacquer coating of plastic products. These are the type of lacquer, the gloss and the color. In each factor, various alternative features were identified. Then, 25 orthogonal representative samples were chosen to emulate hub devices. They were constructed and coated with lacquer, according to the assigned coating feature of each factor. Then, 30 subjects were recruited to perform an SD evaluation of12 Kansei images and a preference (satisfaction) evaluation of these testing samples. The collected data were analyzed through factor analysis and conjoint analysis, which revealed the effects of various lacquer coatings of plastic products on users’ preferences. Furthermore, Kano’s model was introduced to examine the relationship between the Kansei images and customers’ satisfaction.

 

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