Abstract

Taiwan aboriginal art and craft is one of the most beautiful and primitive cultures, which displays a strong characteristic within Taiwan art, especially in its primitive form and symbolic meaning. These characteristics have a potential to generate a unique product to enhance the significant localized culture, among Global market. However, the decline of Taiwan aboriginal cultures makes us rethink its perspective in design for the extension of aboriginal culture. The motive of this study attempts to extend the Taiwan aboriginal culture by adding cultural value into consumer products and, furthermore to promote its cultural identity in the global market.

Keywords:

Taiwan aboriginal culture, Icons, Product semantic

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Nov 17th, 12:00 AM

The Study of Taiwan Aboriginal Culture on Product Design.

Taiwan aboriginal art and craft is one of the most beautiful and primitive cultures, which displays a strong characteristic within Taiwan art, especially in its primitive form and symbolic meaning. These characteristics have a potential to generate a unique product to enhance the significant localized culture, among Global market. However, the decline of Taiwan aboriginal cultures makes us rethink its perspective in design for the extension of aboriginal culture. The motive of this study attempts to extend the Taiwan aboriginal culture by adding cultural value into consumer products and, furthermore to promote its cultural identity in the global market.

 

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