Abstract

In many literature reviews, we find that sketching is confirmed as an activity of generating and developing ideas. The sketching activity is also a key factor of influencing idea generation. However, the focus of conceptual design is to develop the promising new concepts. We are primarily interested in finding a creation process and thinking by analysis of sketching activity in conceptual design. The aim is to support the validation of the importance of the sketch in conceptual design and to further explore an appropriate method for improving the efficiency of ideation activities. In addition, it is important to find the distinct differences between the novice and expert sketching activities during conceptual design. Through a cognition experiment and a protocol analysis, this study investigates four elements: the total number of sketches generated, the transformation interaction (lateral thinking and vertical thinking) within the sketching, the complexity of sketches, and three types of concept generation. With this information, we can propose the ideal approach for concept generation; furthermore, providing a method for interpreting novice and expert visible sketching in conceptual design.

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Nov 17th, 12:00 AM

The Comparison Between Novice and Expert Designers' Sketching in Conceptual Design.

In many literature reviews, we find that sketching is confirmed as an activity of generating and developing ideas. The sketching activity is also a key factor of influencing idea generation. However, the focus of conceptual design is to develop the promising new concepts. We are primarily interested in finding a creation process and thinking by analysis of sketching activity in conceptual design. The aim is to support the validation of the importance of the sketch in conceptual design and to further explore an appropriate method for improving the efficiency of ideation activities. In addition, it is important to find the distinct differences between the novice and expert sketching activities during conceptual design. Through a cognition experiment and a protocol analysis, this study investigates four elements: the total number of sketches generated, the transformation interaction (lateral thinking and vertical thinking) within the sketching, the complexity of sketches, and three types of concept generation. With this information, we can propose the ideal approach for concept generation; furthermore, providing a method for interpreting novice and expert visible sketching in conceptual design.

 

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