Abstract

With increasing global competition, innovative products are not merely desirable for a company; rather, they are mandatory. In today’s intensely competitive business climate, innovation becomes central in product development. To be successful, innovative products must have a clear, significant, point of difference that is related to a need in the market place. Furthermore, changes in consumer perception regarding innovation are also important in product design. The main purpose of this work is to study factors affecting designers’ and users’ perception in innovation; these factors are discussed in order to eliminate differences between designers’ and users’ perception of innovative products. Subjects are sampled from students with different backgrounds. Multidimensional scaling analysis is performed to transform subjects’ preference evaluations into geometric distance for a multidimensional configuration for studying the subjects’ perception of innovation. The results are summarized as follows: (1) Specific training in design has an influence on the innovative product form. (2) In all innovative product categories, only the category of “me-too” can be distinguished from other innovative product categories by all subjects whether they have a design background or not.

Keywords:

creativity perception, innovative product, product design, human factor, design management

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Nov 17th, 12:00 AM

A Study of Consumer Perception in Innovative Product.

With increasing global competition, innovative products are not merely desirable for a company; rather, they are mandatory. In today’s intensely competitive business climate, innovation becomes central in product development. To be successful, innovative products must have a clear, significant, point of difference that is related to a need in the market place. Furthermore, changes in consumer perception regarding innovation are also important in product design. The main purpose of this work is to study factors affecting designers’ and users’ perception in innovation; these factors are discussed in order to eliminate differences between designers’ and users’ perception of innovative products. Subjects are sampled from students with different backgrounds. Multidimensional scaling analysis is performed to transform subjects’ preference evaluations into geometric distance for a multidimensional configuration for studying the subjects’ perception of innovation. The results are summarized as follows: (1) Specific training in design has an influence on the innovative product form. (2) In all innovative product categories, only the category of “me-too” can be distinguished from other innovative product categories by all subjects whether they have a design background or not.

 

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