Abstract
Commercial Rhetoric Art Project examines advertising’s impact on the domestic environment through a body of creative work. By applying the methodologies of collage, montage and assemblage, commercial messages were subverted, juxtaposed and recontextualized into a critique of consumer culture. Issues of consumption, waste and sustainability are raised, and the role that graphic designers play in this system is questioned.
Keywords
Advertising, design criticism, design authorship, consumer culture, collage, montage and assemblage, domestic environment.
Citation
McCarthy, S. (2006) Defending the Domestic Environment from Advertising: the Commercial Rhetoric Art Project, in Friedman, K., Love, T., Côrte-Real, E. and Rust, C. (eds.), Wonderground - DRS International Conference 2006, 1-4 November, Lisbon, Portugal. https://dl.designresearchsociety.org/drs-conference-papers/drs2006/researchpapers/72
Defending the Domestic Environment from Advertising: the Commercial Rhetoric Art Project
Commercial Rhetoric Art Project examines advertising’s impact on the domestic environment through a body of creative work. By applying the methodologies of collage, montage and assemblage, commercial messages were subverted, juxtaposed and recontextualized into a critique of consumer culture. Issues of consumption, waste and sustainability are raised, and the role that graphic designers play in this system is questioned.