Abstract

The area of graphic design has expanded since digital media was introduced, and it requires new creative thinking skills in the design process. This paper proposes a design process for a graphic design graduate class using activity theory as a theoretical background. This design process consists of three phases to solve the design problems within diverse design projects. Each phase was examined in terms of how the elements of activity theory could apply to the design process. As a research method, Engeström's activity system model was adapted and explored in the design processes. A case study is presented to see how the proposed design process applied to a design project.

Keywords:

Graphic Design Project, Design Process, Activity Theory, Prototyping

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Jul 16th, 12:00 AM

Designing for Design Activity

The area of graphic design has expanded since digital media was introduced, and it requires new creative thinking skills in the design process. This paper proposes a design process for a graphic design graduate class using activity theory as a theoretical background. This design process consists of three phases to solve the design problems within diverse design projects. Each phase was examined in terms of how the elements of activity theory could apply to the design process. As a research method, Engeström's activity system model was adapted and explored in the design processes. A case study is presented to see how the proposed design process applied to a design project.

 

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