Abstract

Industrial Revolution brought about fundamental changes in the essence of design. These changes occurred through shaping Modern thought and were also a response to needs of modern world. Prominent Thoughts in Modern Design led the academics toward more concentration on Engineering and Industrial Production. This direction reduced the relation between designers and users, including also contextual factors. Consequences of this problem was resulted in anti-functional movements and also post-modern thoughts , in which directions such as emotional design, Cultural design were defined and the direction was changed toward mass production and regional production. Production in a regional way needs a better understanding of logical elements and users. One way to reach such a knowledge is through investigation of myths from different nations. This research tries to introduce a sort of specific mythical logic , in which it’s essence and functions have been shaped based on contradictory dualities. It has in itself the functional manner of human mind in it’s natural situation. It also has an ability to be shaped as a new trend in design theory based on personal understanding and consciousness of members of society. The aforementioned mythical thought can be used as a tool to generate more knowledge from users, or generate cultural and social features, it can also function as a tool to help the designers through social and logical elements.

Keywords

design theory, tacit knowledge, design methods, industrial design

COinS
 
Jul 1st, 12:00 AM

Re-consideration of the Role of Mythical Thought in Design: A study on alternatives for scientific design methods

Industrial Revolution brought about fundamental changes in the essence of design. These changes occurred through shaping Modern thought and were also a response to needs of modern world. Prominent Thoughts in Modern Design led the academics toward more concentration on Engineering and Industrial Production. This direction reduced the relation between designers and users, including also contextual factors. Consequences of this problem was resulted in anti-functional movements and also post-modern thoughts , in which directions such as emotional design, Cultural design were defined and the direction was changed toward mass production and regional production. Production in a regional way needs a better understanding of logical elements and users. One way to reach such a knowledge is through investigation of myths from different nations. This research tries to introduce a sort of specific mythical logic , in which it’s essence and functions have been shaped based on contradictory dualities. It has in itself the functional manner of human mind in it’s natural situation. It also has an ability to be shaped as a new trend in design theory based on personal understanding and consciousness of members of society. The aforementioned mythical thought can be used as a tool to generate more knowledge from users, or generate cultural and social features, it can also function as a tool to help the designers through social and logical elements.

 

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