Abstract

Happiness is humans' constant and eternal pursuit. The aspiration for happiness is also directly reflected in presentation of products. Spiritual value of products can be shaped by design conversion. Compared with emotional products, products with image of happiness are much closer to aspiration deep in people's heart and play the role of enlightening and nourishing people's spirit. It's shown by literature analysis that the sense of happiness emerges from satisfaction to feeling, perception and sensation. Besides function and sense of beauty, the sensation of "bring happiness to people" should also be taken into consideration in products' connotation. This study is done from exploration on a spiritual level to discuss design development of products with image of happiness. In addition, it also makes a further discussion based on focus method targeting explicit factors and implicit factors to summarize formal characteristics and connotation factors of products with happiness image and develop design presentation modes of them. According to the study, expression of happiness in products should combine external and internal characteristics together which is also directly related to people’s sensory intuition, cultural experience, belonging of love and desire for achievement. This study made contributions as follows: 1. direct new orientation of product design thinking by discussing characteristics of products with happiness image; 2. provide reference for designing and planning practice of relevant industries.

Keywords

happiness image, product experience, spiritual value

COinS
 
Jul 1st, 12:00 AM

Shaping and Expressing of Happiness Image in Products

Happiness is humans' constant and eternal pursuit. The aspiration for happiness is also directly reflected in presentation of products. Spiritual value of products can be shaped by design conversion. Compared with emotional products, products with image of happiness are much closer to aspiration deep in people's heart and play the role of enlightening and nourishing people's spirit. It's shown by literature analysis that the sense of happiness emerges from satisfaction to feeling, perception and sensation. Besides function and sense of beauty, the sensation of "bring happiness to people" should also be taken into consideration in products' connotation. This study is done from exploration on a spiritual level to discuss design development of products with image of happiness. In addition, it also makes a further discussion based on focus method targeting explicit factors and implicit factors to summarize formal characteristics and connotation factors of products with happiness image and develop design presentation modes of them. According to the study, expression of happiness in products should combine external and internal characteristics together which is also directly related to people’s sensory intuition, cultural experience, belonging of love and desire for achievement. This study made contributions as follows: 1. direct new orientation of product design thinking by discussing characteristics of products with happiness image; 2. provide reference for designing and planning practice of relevant industries.

 

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