Abstract

In recent years, countries from all over the world have been attempting to employ their “Culture” as features in increasing the value of “Creative Design” for developing an aesthetic economy. Chinese traditional poetry, full of expression created with poets’ fascinating words and still highly appreciated today, carries not only our predecessors’ wisdom but also principles which correspond to those for modern creative design. This study starts with the distinctive features of our classical poetry, lays its foundation on traditional theory of Chinese poetry, consults literature regarding the feasibility of employing poetry for cultural creative design, and furthers the trend for such application through investigating current case studies. Starting with analyzing relevant poetry-transfer theories, the operational process in transferring an abstract poetic concept into concrete poetic product design involves five implementation phases of conceptualizing the abstract, visualizing the concepts, concretizing the visuals, making the visuals 3-dimentional, and eventually utilizing the 3-D products so as to present a concrete step by step process for exploring how the internal meaning and external form in traditional poetry could be transferred and integrated into design. With further illustration of actual implemented cases, a model framework for employing poetry culture for creative design is thus completed.

Keywords:

poetry ; transform; culture creative; creative design

Share

COinS
 
Jun 16th, 12:00 AM

Employing Poetry Culture for Creative Design With Six-standpoints

In recent years, countries from all over the world have been attempting to employ their “Culture” as features in increasing the value of “Creative Design” for developing an aesthetic economy. Chinese traditional poetry, full of expression created with poets’ fascinating words and still highly appreciated today, carries not only our predecessors’ wisdom but also principles which correspond to those for modern creative design. This study starts with the distinctive features of our classical poetry, lays its foundation on traditional theory of Chinese poetry, consults literature regarding the feasibility of employing poetry for cultural creative design, and furthers the trend for such application through investigating current case studies. Starting with analyzing relevant poetry-transfer theories, the operational process in transferring an abstract poetic concept into concrete poetic product design involves five implementation phases of conceptualizing the abstract, visualizing the concepts, concretizing the visuals, making the visuals 3-dimentional, and eventually utilizing the 3-D products so as to present a concrete step by step process for exploring how the internal meaning and external form in traditional poetry could be transferred and integrated into design. With further illustration of actual implemented cases, a model framework for employing poetry culture for creative design is thus completed.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.