Abstract

Manufacturing industries have been challenged to transform their technology-driven innovation towards experience-driven innovation for forecasting innovation. This paper presents a vision-driven innovation framework that is context- based and user-centered, for supporting a major aviation manufacturer in the transition of its innovation process to become an active on-board service enabler. This paper describes an action research case study that was carried out in the R&D department of the aviation manufacturer. The developed eight-phase approach uses user-experience insights as the main driving force to support forecasting of innovation for Zodiac Aerospace, to enable multiple internal and external stakeholders (designers, sales managers, passengers, cabin crews, and airline inflight service teams) to play active roles in different phases of the innovation process (from providing qualitative insights of air travel experience, to co-formulating future vision, and to evaluating the designed concepts). This paper contributes knowledge by a step-by-step approach to guide manufactures to innovate from a holistic perspective, extending the ViP approach by taking end-users into account to support a transformation from technology-driven to experience driven innovation.

Keywords:

Experience-driven, innovation, ViP, co-creation

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

From Technology-Driven To Experience Driven Innovation: A Case From The Aviation Industry Using Vip

Manufacturing industries have been challenged to transform their technology-driven innovation towards experience-driven innovation for forecasting innovation. This paper presents a vision-driven innovation framework that is context- based and user-centered, for supporting a major aviation manufacturer in the transition of its innovation process to become an active on-board service enabler. This paper describes an action research case study that was carried out in the R&D department of the aviation manufacturer. The developed eight-phase approach uses user-experience insights as the main driving force to support forecasting of innovation for Zodiac Aerospace, to enable multiple internal and external stakeholders (designers, sales managers, passengers, cabin crews, and airline inflight service teams) to play active roles in different phases of the innovation process (from providing qualitative insights of air travel experience, to co-formulating future vision, and to evaluating the designed concepts). This paper contributes knowledge by a step-by-step approach to guide manufactures to innovate from a holistic perspective, extending the ViP approach by taking end-users into account to support a transformation from technology-driven to experience driven innovation.

 

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