Abstract
The effectiveness of design management depends on how well it is coordinated with other managerial functions. In relation to this topic, this paper focuses on the importance of coordinating product design with production and marketing processes. To this end, it offers a framework that connects product design to four central processes related to the production and consumption of products and their communication. The relevance of the framework is demonstrated through sixteen empirical examples. The framework provides a means for understanding the reasons for consumer product failures caused by a lack of design coordination — and the product failure types associated with the framework may serve as a checklist for design managers in design projects. For future research, the framework provides a link between different research areas to facilitate a clearer understanding of the role of design management.
Keywords
design management; industrial design; marketing; consumer products
DOI
https://doi.org/10.21606/drs.2016.150
Citation
Haug, A. (2016) Coordinating product design with production and consumption processes, in Lloyd, P. and Bohemia, E. (eds.), Future Focused Thinking - DRS International Conference 2016, 27 - 30 June, Brighton, United Kingdom. https://doi.org/10.21606/drs.2016.150
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Coordinating product design with production and consumption processes
The effectiveness of design management depends on how well it is coordinated with other managerial functions. In relation to this topic, this paper focuses on the importance of coordinating product design with production and marketing processes. To this end, it offers a framework that connects product design to four central processes related to the production and consumption of products and their communication. The relevance of the framework is demonstrated through sixteen empirical examples. The framework provides a means for understanding the reasons for consumer product failures caused by a lack of design coordination — and the product failure types associated with the framework may serve as a checklist for design managers in design projects. For future research, the framework provides a link between different research areas to facilitate a clearer understanding of the role of design management.