Abstract

Adopting a research-through-design approach we report a study to examine how radical departures from archetypal product form influence product meaning. We then consider implications for product acceptability. To achieve this we employ form theory to drive the design of three conceptual products. The three concepts were then prototyped and used as stimuli to gather participant responses to radical departures in product form from a dominant archetype. Results indicated the necessity of balance between typicality and novelty of form to achieve more acceptable meaning innovations. Specifically, results showed a requirement for maintaining inherent archetypal form characteristics and qualities, while at the same time providing opportunities for meaning change through radically novel form compositions, axis and balance. This approach to form-driven meaning change we tentatively term Referential Form-driven Meaning Innovation (RFMI). Implications for the application of the RFMI approach both in practice

Keywords:

Meaning Innovation, Form Aesthetic, Product Characteristics

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Share

COinS
 
Jun 17th, 12:00 AM

Most Advanced yet Acceptable: A case of referential form - driven meaning innovation

Adopting a research-through-design approach we report a study to examine how radical departures from archetypal product form influence product meaning. We then consider implications for product acceptability. To achieve this we employ form theory to drive the design of three conceptual products. The three concepts were then prototyped and used as stimuli to gather participant responses to radical departures in product form from a dominant archetype. Results indicated the necessity of balance between typicality and novelty of form to achieve more acceptable meaning innovations. Specifically, results showed a requirement for maintaining inherent archetypal form characteristics and qualities, while at the same time providing opportunities for meaning change through radically novel form compositions, axis and balance. This approach to form-driven meaning change we tentatively term Referential Form-driven Meaning Innovation (RFMI). Implications for the application of the RFMI approach both in practice

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.