Abstract

Early design research was driven by the ambition to create a coherent Science of Design – an ambition that was later abandoned in favour of a more pluralist approach. But despite great progress in the last 50 years, Design Research can still be criticised for being (1) too disconnected from design practice, (2) internally scattered and confused (3) not achieving the impact that was hoped for. In this paper we will discuss possible solutions to these conundrums by learning from three professional and academic fields: Marketing, Art Theory and Management, respectively. Based on these three discussions an attempt will be made to create an integrated answer by considering how design research and practice might come together in the creation of a new field, “Academic Design”.

Keywords:

design research; design practice; academic design

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

Design practice and design research: finally together?

Early design research was driven by the ambition to create a coherent Science of Design – an ambition that was later abandoned in favour of a more pluralist approach. But despite great progress in the last 50 years, Design Research can still be criticised for being (1) too disconnected from design practice, (2) internally scattered and confused (3) not achieving the impact that was hoped for. In this paper we will discuss possible solutions to these conundrums by learning from three professional and academic fields: Marketing, Art Theory and Management, respectively. Based on these three discussions an attempt will be made to create an integrated answer by considering how design research and practice might come together in the creation of a new field, “Academic Design”.

 

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