Abstract

Until recently, the processes and methods used by designers have been rather traditional. As times have changed, so too have the tools used by designers to bring their inspirations into reality and develop their concepts. Now, the majority of results of the design process can be attributed to intelligent products or services. We are rapidly advancing towards an era of Industry 4.0, which is radically transforming the creative process. Data can now be part of the creative process in new and innovative ways. Many businesses in a wide range of fields are already using data to provide personalised experiences to millions of people through their products. The ever- growing influence of data management has not yet been fully appreciated in the field of design. Information derived from data allows the designer to understand context, learn and evolve with the consumer and create unique experiences. In this research paper, a new way of working is defined and new models to follow are developed.

Keywords:

big data, design process, methodology, creativity

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 25th, 12:00 AM

Orienteering design through data: The data-driven design model

Until recently, the processes and methods used by designers have been rather traditional. As times have changed, so too have the tools used by designers to bring their inspirations into reality and develop their concepts. Now, the majority of results of the design process can be attributed to intelligent products or services. We are rapidly advancing towards an era of Industry 4.0, which is radically transforming the creative process. Data can now be part of the creative process in new and innovative ways. Many businesses in a wide range of fields are already using data to provide personalised experiences to millions of people through their products. The ever- growing influence of data management has not yet been fully appreciated in the field of design. Information derived from data allows the designer to understand context, learn and evolve with the consumer and create unique experiences. In this research paper, a new way of working is defined and new models to follow are developed.

 

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