Abstract

This paper reports preliminary research prior to a larger investigation on roles of design to leverage creating shared values (CSV) as a new popular method for design innovation management. CSV is a nascent but widely accepted business concept that attempts to strategically align social goals and business goals together in one value for a company’s competitive and sustainable growth. However, this popular business theory has not been fully explored in design practice; therefore, a design project, which aspired to create shared value, was chosen for understanding and implementing the theory through the lens of design practice. This applied research aims to identify project goals to match theoretical goals of CSV and explore gaps between CSV as the business theory and a design practice to identify the gaps in future research. Two challenges of CSV’s applicability into design practice are recognised through case study. One challenge lies in the lack of explanation on non-economic and non-social design goals. Another lies in the undefined role of CSV in the realm of design.

Keywords:

creating shared value (CSV), new product development (NPD), and case study

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 25th, 12:00 AM

A Case Study to Explore Applicability of Creating Shared Value (CSV) into Design Practice

This paper reports preliminary research prior to a larger investigation on roles of design to leverage creating shared values (CSV) as a new popular method for design innovation management. CSV is a nascent but widely accepted business concept that attempts to strategically align social goals and business goals together in one value for a company’s competitive and sustainable growth. However, this popular business theory has not been fully explored in design practice; therefore, a design project, which aspired to create shared value, was chosen for understanding and implementing the theory through the lens of design practice. This applied research aims to identify project goals to match theoretical goals of CSV and explore gaps between CSV as the business theory and a design practice to identify the gaps in future research. Two challenges of CSV’s applicability into design practice are recognised through case study. One challenge lies in the lack of explanation on non-economic and non-social design goals. Another lies in the undefined role of CSV in the realm of design.

 

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