Abstract

Design management has occupied a privileged place in debates related to the field of design and innovation in fashion industry. The apparel industry, in particular, presents a dynamic character, requiring constant updates on raw materials, changes in colours and textures, innovations and new product launches to follow trends in this industry. It becomes clear the need to understand design as a strategic element as well as using the design management in organizations. Therefore, this paper aims to systematize the process of product development, identifying the players and their competencies involved and mapping the determinant moments for the design management occurrence in context analysis. The methodology used was a systematic literature review and a multiple case study. As results, players involved have been identified as well the product development process and the intervenient factors in design management of companies imbricated in the apparel industry. We also have identified determinant moments for the occurrence of design management, throughout the product development process.

Keywords:

design management; product development process; teamwork; decision making

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 25th, 12:00 AM

Determinant Moments for the Design Management Occurrence in Fashion Industry

Design management has occupied a privileged place in debates related to the field of design and innovation in fashion industry. The apparel industry, in particular, presents a dynamic character, requiring constant updates on raw materials, changes in colours and textures, innovations and new product launches to follow trends in this industry. It becomes clear the need to understand design as a strategic element as well as using the design management in organizations. Therefore, this paper aims to systematize the process of product development, identifying the players and their competencies involved and mapping the determinant moments for the design management occurrence in context analysis. The methodology used was a systematic literature review and a multiple case study. As results, players involved have been identified as well the product development process and the intervenient factors in design management of companies imbricated in the apparel industry. We also have identified determinant moments for the occurrence of design management, throughout the product development process.

 

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