Abstract
Through the medium of corporate vision videos, foresight has become a vehicle for companies to communicate on their vision of the future. These films are of strategic importance and should be both watched and designed with awareness of such purposes. Mobilized on an action research project in the mobility sector, our design team accompanied a company towards defining and formalizing their vision of the future mass transportation system. A filmic analysis served as a basis for recommendations, which helped us story-boarding a prospective film meant to spotlight the diversity of human experience rather than conveying a standardized perspective of user interaction. This exploratory paper accounts for this analytical and generative study and proposes a four-category typology of corporate vision videos.
Keywords
Foresight, Corporate vision videos, Case study, Vision of the future, Strategic design, Experience design
DOI
https://doi.org/10.21606/nordes.2023.85
Citation
Cossin, I., Berger, E.,and Ocnarescu, I.(2023) Prospective films: When a strategic vision meets the diversity of human experience, in Holmlid, S., Rodrigues, V., Westin, C., Krogh, P. G., Mäkelä, M., Svanaes, D., Wikberg-Nilsson, Å (eds.), Nordes 2023: This Space Intentionally Left Blank, 12-14 June, Linköping University, Norrköping, Sweden. https://doi.org/10.21606/nordes.2023.85
Conference Track
exploratorypapers
Prospective films: When a strategic vision meets the diversity of human experience
Through the medium of corporate vision videos, foresight has become a vehicle for companies to communicate on their vision of the future. These films are of strategic importance and should be both watched and designed with awareness of such purposes. Mobilized on an action research project in the mobility sector, our design team accompanied a company towards defining and formalizing their vision of the future mass transportation system. A filmic analysis served as a basis for recommendations, which helped us story-boarding a prospective film meant to spotlight the diversity of human experience rather than conveying a standardized perspective of user interaction. This exploratory paper accounts for this analytical and generative study and proposes a four-category typology of corporate vision videos.