Abstract
With the promotion of self-medication, designing over-the-counter (OTC) medicine purchasing systems is becoming essential. This study aims to use a tablet-based prototype through a user-centred study, including behavioral and qualitative analysis, to test the usability, comprehend the behavioral differences between consumers and experts, and explore the codesign for the OTC medicine purchasing system. Experts browsed different pages significantly longer than consumers. Meanwhile, experts mentioned more about the medical information issues, while consumers were more inclined to focus on the system's interactive issues. Our results suggest that experts may browse the medical information on each page more carefully. Consumers with relatively low concern for medical information may pose potential health risks; medical information design needs to be prioritized. Moreover, close cooperation among experts, consumers, and designers is essential in designing the OTC medicines purchasing system to improve consumers' literacy and help mitigate potential health risks in self-medication.
Keywords
OTC medicine; digital health; user experience; codesign
DOI
https://doi.org/10.21606/iasdr.2023.713
Citation
Tang, G., Chang, Y., Izumisawa, M.,and Koyama, S.(2023) User-Centred Study on Over-the-Counter Medicine Purchasing System Design from the Perspectives of Consumers and Experts in Japan: A Codesign Case, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.713
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
shortpapers
Included in
User-Centred Study on Over-the-Counter Medicine Purchasing System Design from the Perspectives of Consumers and Experts in Japan: A Codesign Case
With the promotion of self-medication, designing over-the-counter (OTC) medicine purchasing systems is becoming essential. This study aims to use a tablet-based prototype through a user-centred study, including behavioral and qualitative analysis, to test the usability, comprehend the behavioral differences between consumers and experts, and explore the codesign for the OTC medicine purchasing system. Experts browsed different pages significantly longer than consumers. Meanwhile, experts mentioned more about the medical information issues, while consumers were more inclined to focus on the system's interactive issues. Our results suggest that experts may browse the medical information on each page more carefully. Consumers with relatively low concern for medical information may pose potential health risks; medical information design needs to be prioritized. Moreover, close cooperation among experts, consumers, and designers is essential in designing the OTC medicines purchasing system to improve consumers' literacy and help mitigate potential health risks in self-medication.