Abstract
“Common ground,” defined as the “ability to communicate across fields,” provides the background for this paper. Communicating across fields is very significant in the design domain in general and particularly in design management, as both areas are highly interdisciplinary. The paper traces the “common ground” theme in the contemporary practice of design and design management in the Greek context. The state of Greek design is briefly presented and then the issue of design management is discussed through a number of interviews with related professionals. The cultivation of a common ground, by all parties involved, appears to be a crucial factor in the establishment and development of design management in the country. Further research is suggested in specific sectors of the local industry.
Citation
Yagou, A., and Tsironi, V. (2002) Desperately seeking common ground: the emergence of design management in Greece, in Durling, D. and Shackleton, J. (eds.), Common Ground - DRS International Conference 2002, 5-7 September, London, United Kingdom. https://dl.designresearchsociety.org/drs-conference-papers/drs2002/researchpapers/91
Desperately seeking common ground: the emergence of design management in Greece
“Common ground,” defined as the “ability to communicate across fields,” provides the background for this paper. Communicating across fields is very significant in the design domain in general and particularly in design management, as both areas are highly interdisciplinary. The paper traces the “common ground” theme in the contemporary practice of design and design management in the Greek context. The state of Greek design is briefly presented and then the issue of design management is discussed through a number of interviews with related professionals. The cultivation of a common ground, by all parties involved, appears to be a crucial factor in the establishment and development of design management in the country. Further research is suggested in specific sectors of the local industry.
This paper was first presented at the DRS International Conference Common Ground, held in London in 2002.