Abstract
Global industrial design principles have recently gained momentum as one viable method of producing useful, usable and desirable products. However, cultural diversification existing between countries seems to be a tall hurdle facing designers. In short, this cultural difference might prevent the object in question from being widely accepted across the world, although it may have been categorized as being “universal” for the purpose of increasing the profit margin of the company. Therefore, the problems associated with this area of design should be addressed and elucidated in research, to avoid cultural disagreement in the future in product design. The aim of this paper is to give an overview of possible reasons for the existence of cultural differences in product design in some markets around the globe and the effects of these cultural differences on global design and product design in general.
Citation
Zamzuri, M., and Lundberg, J. (2004) Cultural Aspects of Global Industrial Design, 'A Diversification Among Cultures'., in Redmond, J., Durling, D. and de Bono, A (eds.), Futureground - DRS International Conference 2004, 17-21 November, Melbourne, Australia. https://dl.designresearchsociety.org/drs-conference-papers/drs2004/researchpapers/10
Cultural Aspects of Global Industrial Design, 'A Diversification Among Cultures'.
Global industrial design principles have recently gained momentum as one viable method of producing useful, usable and desirable products. However, cultural diversification existing between countries seems to be a tall hurdle facing designers. In short, this cultural difference might prevent the object in question from being widely accepted across the world, although it may have been categorized as being “universal” for the purpose of increasing the profit margin of the company. Therefore, the problems associated with this area of design should be addressed and elucidated in research, to avoid cultural disagreement in the future in product design. The aim of this paper is to give an overview of possible reasons for the existence of cultural differences in product design in some markets around the globe and the effects of these cultural differences on global design and product design in general.