Abstract

Because of well-known deficiencies in design processes, design has been driven into a mostly executing role within the strategic process of corporate and social value creation. As both a consequence and reason, design is usually not included in the front-end phase of new product development processes, communication and corporate design, and its connectivity to other disciplines is weak. Nevertheless, we (still) believe that theory and methods, or: a knowledge-supported approach, are able to improve the quality of the process and the outcomes of designing as well as design's connectivity with other disciplines.

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Nov 17th, 12:00 AM

Designing a Methods Platform for Design and Design Research.

Because of well-known deficiencies in design processes, design has been driven into a mostly executing role within the strategic process of corporate and social value creation. As both a consequence and reason, design is usually not included in the front-end phase of new product development processes, communication and corporate design, and its connectivity to other disciplines is weak. Nevertheless, we (still) believe that theory and methods, or: a knowledge-supported approach, are able to improve the quality of the process and the outcomes of designing as well as design's connectivity with other disciplines.

 

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