Abstract
It is widely recognized that properly conducted early part of the new product development process – conceptualization or fuzzy front end – is vital for new product success. Accurate and timely information during the early phases of the New Product Development (NPD) and design processes reduces rework and lead-time, enables better planning, execution and results. Therefore, the aim of the conceptualization phase can be articulated as in providing information package according to which a decision could be made whether a concept is to be developed further to a product or not. What is the role of the conceptualization in situations where adequate information is not available during the early phases? How should the design and NPD processes – and the conceptualization as a key phase of them – be organized in such highly uncertain and dynamic environments?
Citation
Tuulenmaki, A. (2004) Creating Opportunities for Successful Design Decisions in Uncertain Environment., in Redmond, J., Durling, D. and de Bono, A (eds.), Futureground - DRS International Conference 2004, 17-21 November, Melbourne, Australia. https://dl.designresearchsociety.org/drs-conference-papers/drs2004/researchpapers/141
Creating Opportunities for Successful Design Decisions in Uncertain Environment.
It is widely recognized that properly conducted early part of the new product development process – conceptualization or fuzzy front end – is vital for new product success. Accurate and timely information during the early phases of the New Product Development (NPD) and design processes reduces rework and lead-time, enables better planning, execution and results. Therefore, the aim of the conceptualization phase can be articulated as in providing information package according to which a decision could be made whether a concept is to be developed further to a product or not. What is the role of the conceptualization in situations where adequate information is not available during the early phases? How should the design and NPD processes – and the conceptualization as a key phase of them – be organized in such highly uncertain and dynamic environments?