Abstract
This research examines the relationship between branding elements, product identifiers, and other design elements and the consumers’ ability to make accurate product selections. It will consider the role of design variables such as form, color, position, proximity, unity and variety in helping consumers discriminate between brand-related products.
Citation
Satterfield, D. (2004) Socially Responsible Branding., in Redmond, J., Durling, D. and de Bono, A (eds.), Futureground - DRS International Conference 2004, 17-21 November, Melbourne, Australia. https://dl.designresearchsociety.org/drs-conference-papers/drs2004/researchpapers/43
Socially Responsible Branding.
This research examines the relationship between branding elements, product identifiers, and other design elements and the consumers’ ability to make accurate product selections. It will consider the role of design variables such as form, color, position, proximity, unity and variety in helping consumers discriminate between brand-related products.