Abstract

Current theory and vocabulary used to describe typographic practice and scholarship are based on a historically print-derived framework. As yet, no new paradigm has emerged to address the divergent path that screen-based typography is taking from its traditional print medium. Screen-based typography is becoming as common and widely used as its print counterpart. It is now timely to re-evaluate current typographic references and practices under these environments, which introduces a new visual language and form. This paper describes a study that utilises a combination of empirical methods and action research projects to form a new conceptual framework for the understanding and practice of screen-based typography. This study is part of a Doctoral programme in the School of Design at Northumbria University, UK. This paper focuses on the research carried out so far, the methodology used and the findings from two stages of the study. It will end by introducing a tentative cross-disciplinary typographic framework that has been developed to date. This study starts by investigating the relevance of the current framework and evaluates the need for developing an alternate framework through a questionnaire survey. This is followed up by a series of interviews with practitioners working across different disciplines in an effort to identify factors, which have affected the role of typography in screen-based interactive medium.

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Nov 17th, 12:00 AM

Relearning Typography: Introducing a Cross-Disciplinary Typographic Framework.

Current theory and vocabulary used to describe typographic practice and scholarship are based on a historically print-derived framework. As yet, no new paradigm has emerged to address the divergent path that screen-based typography is taking from its traditional print medium. Screen-based typography is becoming as common and widely used as its print counterpart. It is now timely to re-evaluate current typographic references and practices under these environments, which introduces a new visual language and form. This paper describes a study that utilises a combination of empirical methods and action research projects to form a new conceptual framework for the understanding and practice of screen-based typography. This study is part of a Doctoral programme in the School of Design at Northumbria University, UK. This paper focuses on the research carried out so far, the methodology used and the findings from two stages of the study. It will end by introducing a tentative cross-disciplinary typographic framework that has been developed to date. This study starts by investigating the relevance of the current framework and evaluates the need for developing an alternate framework through a questionnaire survey. This is followed up by a series of interviews with practitioners working across different disciplines in an effort to identify factors, which have affected the role of typography in screen-based interactive medium.

 

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