Abstract

While searching information, subconscious mental activity affects our behavior. To understand this subconscious function, we propose to analyze the behavior comparing with subjective evaluation. For this research, we used three different tangible media: E-Paper, paper (printer) and touch-panel. We quantified the subjects’ behavior from the record of searching information. Then subject’s characteristics were summarized from observation of their behavior, and the results of their evaluation were structured by the repertory grid method and laddering. The results were as follow: 1) From the difference in behavior to use the media, the personal ability to handle the information relates to the tendency to accept futuristic media.2) The subjective evaluation was ordered as E-Paper > paper > touch- panel. However, the EPaper was not efficiently used by all subjects. Especially, the E-Paper was more effective for subjects who were able to find information quickly, to take and to keep the information, and to reconfirm important one. 3) The instantaneity of the E-Paper scan makes it easy to confirm saved information. 4) From the repertory grid method and laddering, it was clear that ‘pleasant’ and ‘easy to compare’ appeared commonly among all conditions, but the reason for evaluation was different for each medium depending on whether it could save information or not.

Keywords

Kansei-evaluation, Behavior, Quantification, Tangible media, Searching Information

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Nov 1st, 12:00 AM

Behavioral Characteristics while Searching Information thanks to Tangible Media - Kansei Evaluation and Behavioral Analysis on E-Paper, Paper and Touch-panel

While searching information, subconscious mental activity affects our behavior. To understand this subconscious function, we propose to analyze the behavior comparing with subjective evaluation. For this research, we used three different tangible media: E-Paper, paper (printer) and touch-panel. We quantified the subjects’ behavior from the record of searching information. Then subject’s characteristics were summarized from observation of their behavior, and the results of their evaluation were structured by the repertory grid method and laddering. The results were as follow: 1) From the difference in behavior to use the media, the personal ability to handle the information relates to the tendency to accept futuristic media.2) The subjective evaluation was ordered as E-Paper > paper > touch- panel. However, the EPaper was not efficiently used by all subjects. Especially, the E-Paper was more effective for subjects who were able to find information quickly, to take and to keep the information, and to reconfirm important one. 3) The instantaneity of the E-Paper scan makes it easy to confirm saved information. 4) From the repertory grid method and laddering, it was clear that ‘pleasant’ and ‘easy to compare’ appeared commonly among all conditions, but the reason for evaluation was different for each medium depending on whether it could save information or not.

 

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