Abstract
Based on the patterns “exotic”, “salvation” and “horror”, coined by the German media-theoretician W. Faulstich to describe the perception of foreign cultures in media, this research aims to discuss how the own culture and the foreign cultures are regarded. This includes the mechanism of exotification and selfexotification, the role of authenticity and imagination, and the perspectives provided by concept of “transculturality” which has been introduced by the German philosopher W. Welsch. Illustrated by Japanese examples of every-day-life consumer goods, their packaging and advertisement, it will be shown that these questions also seriously concern the field of product design - in its creation as well as in its perception.
Keywords
Culture and design, Cultural hybridization, Emotions in subject-object relations
Citation
Beuttel, B. (2006) Designing Culture In Between of Authenticity and Imagination, in Friedman, K., Love, T., Côrte-Real, E. and Rust, C. (eds.), Wonderground - DRS International Conference 2006, 1-4 November, Lisbon, Portugal. https://dl.designresearchsociety.org/drs-conference-papers/drs2006/researchpapers/35
Designing Culture In Between of Authenticity and Imagination
Based on the patterns “exotic”, “salvation” and “horror”, coined by the German media-theoretician W. Faulstich to describe the perception of foreign cultures in media, this research aims to discuss how the own culture and the foreign cultures are regarded. This includes the mechanism of exotification and selfexotification, the role of authenticity and imagination, and the perspectives provided by concept of “transculturality” which has been introduced by the German philosopher W. Welsch. Illustrated by Japanese examples of every-day-life consumer goods, their packaging and advertisement, it will be shown that these questions also seriously concern the field of product design - in its creation as well as in its perception.