Brand Design or Design Brand? The Role of Strategic Design in the Corporate Identity

Authors

Umberto Tolino, Politecnico di Milano, Milano, Italy

Citation

Tolino, U. (2006) Brand Design or Design Brand? The Role of Strategic Design in the Corporate Identity, in Friedman, K., Love, T., Côrte-Real, E. and Rust, C. (eds.), Wonderground - DRS International Conference 2006, 1-4 November, Lisbon, Portugal. https://dl.designresearchsociety.org/drs-conference-papers/drs2006/researchpapers/38