Abstract
This paper presents an interdisciplinary experiment in Communication Design teaching. It focuses on two moments in the project’s development: print media design and its translation into audiovisual language. We begin experimenting with the expressive possibilities of typography, which add meanings to the transposition of verbal content. Interpretation and sharp perception of typography, in the technical and aesthetics aspects, interfere when generating visual composition. The expressive possibilities increase when motion and sound, which are distinctive aspects of audiovisual language, come into play. We are interested in the creative process that involves translating graphic language into audiovisual language.
Keywords
typography; graphic design; Motion Design; interdisciplinary; design teaching.
Citation
Vincent, C., Cole, A., and Schincariol, Z. (2006) Graphic Design and Motion Graphics, in Friedman, K., Love, T., Côrte-Real, E. and Rust, C. (eds.), Wonderground - DRS International Conference 2006, 1-4 November, Lisbon, Portugal. https://dl.designresearchsociety.org/drs-conference-papers/drs2006/researchpapers/63
Graphic Design and Motion Graphics
This paper presents an interdisciplinary experiment in Communication Design teaching. It focuses on two moments in the project’s development: print media design and its translation into audiovisual language. We begin experimenting with the expressive possibilities of typography, which add meanings to the transposition of verbal content. Interpretation and sharp perception of typography, in the technical and aesthetics aspects, interfere when generating visual composition. The expressive possibilities increase when motion and sound, which are distinctive aspects of audiovisual language, come into play. We are interested in the creative process that involves translating graphic language into audiovisual language.