Developing a National Design Scoreboard

Authors

James Moultrie, University of Cambridge, UK
Finbarr Livesey, University of Cambridge, UK
Cecilia Malvido, University of Cambridge, UK
Johann Riedel, University of Nottingham, UK
Ahmad Beltagui, University of Nottingham, UK
Kul Pawar, University of Nottingham, UK
Bill Nixon, University of Dundee, UK
Jillian Macbryde, University of Strathclyde, UK
Veronica Martinez, Cranfield University, UK
Peter Demian, Loughborough University, UK
Steve Evans, Cranfield University, UK

Abstract

Recognising the growing importance of design, this paper reports on the development of an approach to measuring design at a national level. A series of measures is proposed, that are based around a simplified model of design as a system at a national level. This model was developed though insights from literature and a workshop with government, industry and design sector representatives. Detailed data on design in the UK is presented to highlight the difficulties in collecting reliable and robust data. Evidence is compared with four countries (Spain, Canada, Korea and Sweden). This comparison highlights the inherent difficulties in comparing performance and a revised set of measures is proposed. Finally, an approach to capturing design spend at a firm level is proposed, based on insights from literature and case studies.

Keywords

National Design System, Design Performance

Citation

Moultrie, J., Livesey, F., Malvido, C., Riedel, J., Beltagui, A., Pawar, K., Nixon, B., Macbryde, J., Martinez, V., Demian, P., and Evans, S. (2008) Developing a National Design Scoreboard, in Durling, D., Rust, C., Chen, L., Ashton, P. and Friedman, K. (eds.), Undisciplined! - DRS International Conference 2008, 16-19 July, Sheffield, United Kingdom. https://dl.designresearchsociety.org/drs-conference-papers/drs2008/researchpapers/98