Abstract

This paper presents approaches to study insight in the context of creative (design) processes. Evidence for the discrepancies between experimental and observational studies of insight moments is collected from the literature. Implications for conducting integrative research that addresses the complexity of real world design environments are discussed. Preliminary results from two case studies looking for insight moments of design teams working on real world design tasks at a medical appliance manufacturer and within an interior design project are reported. A multi-methodological framework inspired by invivo-in-vitro research together with ethnographic and practice based approaches is developed and applied.

Keywords:

Creativity, Insight, Design Process, Engineering Design, Interior Design

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Jul 7th, 12:00 AM

Insights Into Insight – How do In-vitro Studies of Creative Insight Match the Real-world Complexity of In-vivo Design Processes?

This paper presents approaches to study insight in the context of creative (design) processes. Evidence for the discrepancies between experimental and observational studies of insight moments is collected from the literature. Implications for conducting integrative research that addresses the complexity of real world design environments are discussed. Preliminary results from two case studies looking for insight moments of design teams working on real world design tasks at a medical appliance manufacturer and within an interior design project are reported. A multi-methodological framework inspired by invivo-in-vitro research together with ethnographic and practice based approaches is developed and applied.

 

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