Abstract

The studies on consumption experience have gained force not only in the Marketing field but also in relation to the impact that design can have in the construction of those experiences. This paper discusses the role that Design can play in the construction of experiences perceived in road running activities. In order to do so, an exploratory study was conducted through the use of multiple techniques of data collection (in-depth interviews, desk research, and ethnographic essay). The results indicate that the experience generated by the running activity is strongly dependent on external agents, like sport consultancy services and competitions, being Design as an important factor to the promotion of sports practice and the constitution of consumption experience.

Keywords:

Experience Design, Running, Tribes

Share

COinS
 
Jul 7th, 12:00 AM

Consumption Experience in Running: How Design Influences this Phenomenon Filipe Campelo Xavier da Costa, Celso Carnos Scaletsky,

The studies on consumption experience have gained force not only in the Marketing field but also in relation to the impact that design can have in the construction of those experiences. This paper discusses the role that Design can play in the construction of experiences perceived in road running activities. In order to do so, an exploratory study was conducted through the use of multiple techniques of data collection (in-depth interviews, desk research, and ethnographic essay). The results indicate that the experience generated by the running activity is strongly dependent on external agents, like sport consultancy services and competitions, being Design as an important factor to the promotion of sports practice and the constitution of consumption experience.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.