Consumption Experience in Running: How Design Influences this Phenomenon Filipe Campelo Xavier da Costa, Celso Carnos Scaletsky,

Authors

Filipe Campelo Xavier da Costa, Universidade do Vale do Rio dos Sinos, Brazil
Celso Carnos Scaletsky, Universidade do Vale do Rio dos Sinos, Brazil
Gustavo Daudt Fischer, Universidade do Vale do Rio dos Sinos, Brazil

Abstract

The studies on consumption experience have gained force not only in the Marketing field but also in relation to the impact that design can have in the construction of those experiences. This paper discusses the role that Design can play in the construction of experiences perceived in road running activities. In order to do so, an exploratory study was conducted through the use of multiple techniques of data collection (in-depth interviews, desk research, and ethnographic essay). The results indicate that the experience generated by the running activity is strongly dependent on external agents, like sport consultancy services and competitions, being Design as an important factor to the promotion of sports practice and the constitution of consumption experience.

Keywords

Experience Design, Running, Tribes

Citation

da Costa, F., Scaletsky, C., and Fischer, G. (2010) Consumption Experience in Running: How Design Influences this Phenomenon Filipe Campelo Xavier da Costa, Celso Carnos Scaletsky,, in Durling, D., Bousbaci, R., Chen, L, Gauthier, P., Poldma, T., Roworth-Stokes, S. and Stolterman, E (eds.), Design and Complexity - DRS International Conference 2010, 7-9 July, Montreal, Canada. https://dl.designresearchsociety.org/drs-conference-papers/drs2010/researchpapers/27