Abstract

This paper presents SCENARIO (System of Speculative Conception of New Environments related to the Individual and the Object), developed in the Ph.D. thesis called “Design futureoriented, focused on the individual and trend analysis”,(2005). SCENARIO is a project instrument created with the objective to help the designer to comprehend both the profile and the user necessities, so that the former is capable of designing more adequate objects to the contemporary context. The objective is also to create conditions that allow the verification and validation of the designer’s project proposal through the use of metaphors built on trend analysis. The project is composed of three phases: Phase 1 – Identity; Phase 2 – Projections and simulations; Phase 3 – a possible history. Considering theory references from psychology and anthropology, it discusses methods of data collecting and treatment using phenomenological reduction techniques and participative living. The result can be applied to the conceiving of objects more adequate to the necessities of contemporary users. This research is based on the assumption that the complexity presents today, after so many changes in all segments of society in recent years. Nowadays the user-individual must be considered the centre of the whole projetual process and Design must consider its vocation for innovation and for the future. The approach utilized in this paper considers the object in its scenario and the individual as a character in this story, to be told using multidisciplinary elements which have their origin in psychology, design, marketing, anthropology and sociology. The second assumption is that it will happen starting from the analysis of the social tendencies and the comprehension of the user/consumer’s necessities. We believe that only from the understanding of the object’s role in society and its participation in the construction of the individual’s everyday life is possible to project new objects that will suit both necessities and expectations. The theoretical framework is established from the summary tables, establishing relationships between areas of knowledge, the authors used and tool projetual proposal.

Keywords:

Human-Centred Design, User-Centred Design, Phenomenology, Design Process, Industrial Design

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Jul 7th, 12:00 AM

SCENARIO: The User Profiles Methods Applied to Product Design

This paper presents SCENARIO (System of Speculative Conception of New Environments related to the Individual and the Object), developed in the Ph.D. thesis called “Design futureoriented, focused on the individual and trend analysis”,(2005). SCENARIO is a project instrument created with the objective to help the designer to comprehend both the profile and the user necessities, so that the former is capable of designing more adequate objects to the contemporary context. The objective is also to create conditions that allow the verification and validation of the designer’s project proposal through the use of metaphors built on trend analysis. The project is composed of three phases: Phase 1 – Identity; Phase 2 – Projections and simulations; Phase 3 – a possible history. Considering theory references from psychology and anthropology, it discusses methods of data collecting and treatment using phenomenological reduction techniques and participative living. The result can be applied to the conceiving of objects more adequate to the necessities of contemporary users. This research is based on the assumption that the complexity presents today, after so many changes in all segments of society in recent years. Nowadays the user-individual must be considered the centre of the whole projetual process and Design must consider its vocation for innovation and for the future. The approach utilized in this paper considers the object in its scenario and the individual as a character in this story, to be told using multidisciplinary elements which have their origin in psychology, design, marketing, anthropology and sociology. The second assumption is that it will happen starting from the analysis of the social tendencies and the comprehension of the user/consumer’s necessities. We believe that only from the understanding of the object’s role in society and its participation in the construction of the individual’s everyday life is possible to project new objects that will suit both necessities and expectations. The theoretical framework is established from the summary tables, establishing relationships between areas of knowledge, the authors used and tool projetual proposal.

 

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