Abstract

This paper presents a design methodology to captivate emotions in the design process. The paper shares examples from the student projects for designing houseware products. The goal was to design consumers’ products that would have substantial and stable emotional connection. It aims to design a product lasting longer. The emphasis was on the emotional bond between the consumer and product. The element, ‘emotion’ has been started getting attention in the design research process in order to compensate the conventional design process activities. This paper provides the three components for deeper understanding of consumers' needs in order to implement emotion in the design process. 1.'Security Blanket Theory(S.B.T)': Providing psychological comfort to the users and the product lasts longer by adding feeling or emotions as design elements obtained from the users. 2. ‘Metaphor Investigation and Interpretation (Mi2)’: Metaphors reveal the vital cues for what the customers genuinely want and mean. 3.'Emotion Equalization (E2)' is required in the design process in order to make the product last long. By integrating the new components in the design process, the students had an opportunity to think about the design process as whole experience, a moment the consumers purchase products, and even after using the products. As a result, the students tried to establish emotional bonding between the users and products rather than designing outside of appearance.

Keywords

emotion), design methods, design process industrial design product design, cognition design, practice perception, design planning, product planning & development

COinS
 
Jul 1st, 12:00 AM

Emotion: New DNA in design process

This paper presents a design methodology to captivate emotions in the design process. The paper shares examples from the student projects for designing houseware products. The goal was to design consumers’ products that would have substantial and stable emotional connection. It aims to design a product lasting longer. The emphasis was on the emotional bond between the consumer and product. The element, ‘emotion’ has been started getting attention in the design research process in order to compensate the conventional design process activities. This paper provides the three components for deeper understanding of consumers' needs in order to implement emotion in the design process. 1.'Security Blanket Theory(S.B.T)': Providing psychological comfort to the users and the product lasts longer by adding feeling or emotions as design elements obtained from the users. 2. ‘Metaphor Investigation and Interpretation (Mi2)’: Metaphors reveal the vital cues for what the customers genuinely want and mean. 3.'Emotion Equalization (E2)' is required in the design process in order to make the product last long. By integrating the new components in the design process, the students had an opportunity to think about the design process as whole experience, a moment the consumers purchase products, and even after using the products. As a result, the students tried to establish emotional bonding between the users and products rather than designing outside of appearance.

 

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