Abstract
Bloggers, the author of blogs, place great emphasis on the visual interface of their blogs and both usability and affective factors are important considerations for a blog to be successful. This study uses the Semantic Differential technique to evaluate affective responses and then used Multidimensional Scaling algorithms PREFMAP to explore main dimensions influencing users’ affective responses to personalized blog interfaces, and the corresponding design factors that may be used to manipulate them. Finally, this study first defines the three dimensions of an affective perceptual space, each with their corresponding design factors and affective responses. This study also discusses design rules for blog interface bloggers and developers.
Keywords
blog, affective response, multidimensional scaling (MDS), PREFMAP algorithm
Citation
Hsu, C., and Chuang, M. (2012) Affective Responses toward Personalized Blog Interfaces Design, in Israsena, P., Tangsantikul, J. and Durling, D. (eds.), Research: Uncertainty Contradiction Value - DRS International Conference 2012, 1-4 July, Bangkok, Thailand. https://dl.designresearchsociety.org/drs-conference-papers/drs2012/researchpapers/54
Affective Responses toward Personalized Blog Interfaces Design
Bloggers, the author of blogs, place great emphasis on the visual interface of their blogs and both usability and affective factors are important considerations for a blog to be successful. This study uses the Semantic Differential technique to evaluate affective responses and then used Multidimensional Scaling algorithms PREFMAP to explore main dimensions influencing users’ affective responses to personalized blog interfaces, and the corresponding design factors that may be used to manipulate them. Finally, this study first defines the three dimensions of an affective perceptual space, each with their corresponding design factors and affective responses. This study also discusses design rules for blog interface bloggers and developers.