Abstract

Although service design has been widely recognized as a holistic approach, the methods of service prototyping tend to focus on specific parts of services instead of the entire service experience. The SINCO (Service Innovation Corner) project, started at the University of Lapland in 2009, recognized this problem and began to develop an environment for holistic service prototyping where building a prototype in a “rough and ready” manner, but utilizing quick and agile methods, would be easy and collaborative. In this paper we outline the benefits of the service design process, especially from the service prototyping point of view. We also introduce the SINCO prototyping laboratory concept, and present the related service prototyping elements, methods and tools. During the development of SINCO, several cases were performed for clients and in this paper we present three of them in order to uncover how service prototyping methods and the SINCO laboratory were used in different phases of the service design process and how this also facilitated design thinking.

Keywords

service design, service prototyping, design thinking, prototyping laboratory

COinS
 
Jul 1st, 12:00 AM

Realizing Design Thinking through a Service Design Process and an Innovative Prototyping Laboratory: Introducing service innovation corner (SINCO)

Although service design has been widely recognized as a holistic approach, the methods of service prototyping tend to focus on specific parts of services instead of the entire service experience. The SINCO (Service Innovation Corner) project, started at the University of Lapland in 2009, recognized this problem and began to develop an environment for holistic service prototyping where building a prototype in a “rough and ready” manner, but utilizing quick and agile methods, would be easy and collaborative. In this paper we outline the benefits of the service design process, especially from the service prototyping point of view. We also introduce the SINCO prototyping laboratory concept, and present the related service prototyping elements, methods and tools. During the development of SINCO, several cases were performed for clients and in this paper we present three of them in order to uncover how service prototyping methods and the SINCO laboratory were used in different phases of the service design process and how this also facilitated design thinking.

 

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