Abstract

This research will analyze significant issues surrounding the jewelry designs of Ban Kheawasinarin in an attempt to discover the most appropriate and efficient methods of conservation, development and promotion. Problems identified include deficiencies in marketing strategy, presentation of product image in contemporary culture and design development. In the context of today’s - globalized and largely capitalist - society, the subjects of cultural significance and national identity have not yet been addressed. Failure to communicate such ideas to the public has resulted in a general unawareness of significant cultural truths and the notion of national heritage. The chosen research methodologies are: literature reviews, field surveys (in conjunction with observation, interviews and non-probability sampling), and a study of the creative design processes. The results are as in the following: 1. There are two proposed approaches. 1.1 The Development Approach is based on the blending of cultures, namely local culture (existing factors) and outside culture (new factors), the product of which is cultural hybridization; renewed social and cultural value. For Ban Kheawasinarin, cultural hybridization represents a new generation of jewelry designs adapted to all faculties of modern life. The development approach is one of cultural integration, focusing on the development of cultural innovations and the stimulation of a creative, sustainable economy. 1.2 The Conservative Approach centers around design preservation, the production process, faith, and culture, with an emphasis on creating an efficient, creative society capable of higher cultural sustainability. This approach explores new channels of communication and discusses their potential as tools for the learning of aesthetic value. 2. The new cultural jewelry design identity of Ban Kheawasinarin, “Geo-organic form”, is based upon the concept of the cultural integration of local culture and outside culture.

Keywords

globalization, capitalism, cultural identity, cultural hybridization, contemporary cultural jewelry design identity, cultural innovation, cultural sustainability

COinS
 
Jul 1st, 12:00 AM

The Study and Analysis of Jewelry Design and Production Process Ban Kheawasinarin Kheawasinarin Sub district Surin province for Conservation Development and Promotion

This research will analyze significant issues surrounding the jewelry designs of Ban Kheawasinarin in an attempt to discover the most appropriate and efficient methods of conservation, development and promotion. Problems identified include deficiencies in marketing strategy, presentation of product image in contemporary culture and design development. In the context of today’s - globalized and largely capitalist - society, the subjects of cultural significance and national identity have not yet been addressed. Failure to communicate such ideas to the public has resulted in a general unawareness of significant cultural truths and the notion of national heritage. The chosen research methodologies are: literature reviews, field surveys (in conjunction with observation, interviews and non-probability sampling), and a study of the creative design processes. The results are as in the following: 1. There are two proposed approaches. 1.1 The Development Approach is based on the blending of cultures, namely local culture (existing factors) and outside culture (new factors), the product of which is cultural hybridization; renewed social and cultural value. For Ban Kheawasinarin, cultural hybridization represents a new generation of jewelry designs adapted to all faculties of modern life. The development approach is one of cultural integration, focusing on the development of cultural innovations and the stimulation of a creative, sustainable economy. 1.2 The Conservative Approach centers around design preservation, the production process, faith, and culture, with an emphasis on creating an efficient, creative society capable of higher cultural sustainability. This approach explores new channels of communication and discusses their potential as tools for the learning of aesthetic value. 2. The new cultural jewelry design identity of Ban Kheawasinarin, “Geo-organic form”, is based upon the concept of the cultural integration of local culture and outside culture.

 

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