Abstract
The aim for the research was to proclaim Delphi technique as an appropriate tool to explicitly define the Philips Design strategic design innovation process and align the two fragments of the Research Development and Innovation team; the thinkers involved in making strategies for the breakthrough innovation and practitioners who were involved in protecting the core business for the organisation. The aim was met by identifying a six-step approach incorporating Delphi technique, all participant workshops and one-on-one interviews. The approach enabled audit of design outputs for the functional leadership programme, explicitly defining the roles of involved stakeholders and communicating the process to other sectors within the organisation. The paper contributes knowledge by describing a design approach that uses Delphi technique as a tool, incorporated within six-stages. The paper describes the six stages and their outcomes in detail before justifying Delphi as a design tool that could enable multinationals to obtain a detailed view of their process knowledge and bridge the gap between thinkers and practitioners.
Keywords
Delphi technique; designing Delphi sessions; Mapping; innovation process; Thinkers and practitioners; Design driven innovation; Philips Design.
Citation
Aftab, M., and Young, R. (2014) Mapping a design innovation process within a Multinational Corporation– A design perspective to using Delphi technique, in Lim, Y., Niedderer, K., Redström, J., Stolterman, E. and Valtonen, A. (eds.), Design's Big Debates - DRS International Conference 2014, 16-19 June, Umeå, Sweden. https://dl.designresearchsociety.org/drs-conference-papers/drs2014/researchpapers/10
Mapping a design innovation process within a Multinational Corporation– A design perspective to using Delphi technique
The aim for the research was to proclaim Delphi technique as an appropriate tool to explicitly define the Philips Design strategic design innovation process and align the two fragments of the Research Development and Innovation team; the thinkers involved in making strategies for the breakthrough innovation and practitioners who were involved in protecting the core business for the organisation. The aim was met by identifying a six-step approach incorporating Delphi technique, all participant workshops and one-on-one interviews. The approach enabled audit of design outputs for the functional leadership programme, explicitly defining the roles of involved stakeholders and communicating the process to other sectors within the organisation. The paper contributes knowledge by describing a design approach that uses Delphi technique as a tool, incorporated within six-stages. The paper describes the six stages and their outcomes in detail before justifying Delphi as a design tool that could enable multinationals to obtain a detailed view of their process knowledge and bridge the gap between thinkers and practitioners.