Abstract

Richard Buchanan and a number of other design researchers have long argued about the synergy and similarities between design and rhetoric. The prospect of a new persuasive approach to design has also been evoked. Rhetoric, however, has a long history and has gone through numerous forms, many of which seemingly fit with Buchanan’s rhetoric. Our long term goal is to define a persuasive approach to design and the effects of such an approach; therefore, as a first step, we need to identify the form that best fits Buchanan’s rhetoric. Using a comprehensive list of influential rhetoricians, we have compared the characteristics of different forms of rhetoric through the ages and found that argumentation should be used for further investigation and development of a persuasive design approach.

Keywords:

Persuasive design, Rhetoric, Argumentation

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

Using Rhetoric in Persuasive Design: What Rhetoric?

Richard Buchanan and a number of other design researchers have long argued about the synergy and similarities between design and rhetoric. The prospect of a new persuasive approach to design has also been evoked. Rhetoric, however, has a long history and has gone through numerous forms, many of which seemingly fit with Buchanan’s rhetoric. Our long term goal is to define a persuasive approach to design and the effects of such an approach; therefore, as a first step, we need to identify the form that best fits Buchanan’s rhetoric. Using a comprehensive list of influential rhetoricians, we have compared the characteristics of different forms of rhetoric through the ages and found that argumentation should be used for further investigation and development of a persuasive design approach.

 

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