Abstract
New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital imaging practices, such as iPhoneography, the practice of capturing, editing, and sharing images with one device, which is altering how we make and read images.
Keywords
Service Design, Product Service Systems, Systems Thinking, Design Thinking
DOI
https://doi.org/10.21606/drs.2016.508
Citation
Alshawaf, E. (2016) iPhoneography and New Aesthetics: The Emergence of a Social Visual Communication Through Image-based Social Media, in Lloyd, P. and Bohemia, E. (eds.), Future Focused Thinking - DRS International Conference 2016, 27 - 30 June, Brighton, United Kingdom. https://doi.org/10.21606/drs.2016.508
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
iPhoneography and New Aesthetics: The Emergence of a Social Visual Communication Through Image-based Social Media
New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital imaging practices, such as iPhoneography, the practice of capturing, editing, and sharing images with one device, which is altering how we make and read images.