Abstract

The ageing of the global population highlights the need to understand the implications of declining user capabilities and to help elders live full, autonomous lives. One of the poorly understood issues is that of packaging openability. The aim of this study is to develop an understanding of packaging openability from older Chinese people’s perspectives, so that packaging designers and manufacturers can address this issue effectively. A survey was conducted to rate the types of household packaging that consumers in the 60+ age group struggle with, covering opening gestures, coping strategies, attitudes towards packaging design and other related issues. The extent to which this group has difficulties when opening household products and packaging in connection with daily purchases was also discussed.

Keywords:

packaging; openability; older adults; inclusive design

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

‘Difficult’ packaging for older Chinese adult

The ageing of the global population highlights the need to understand the implications of declining user capabilities and to help elders live full, autonomous lives. One of the poorly understood issues is that of packaging openability. The aim of this study is to develop an understanding of packaging openability from older Chinese people’s perspectives, so that packaging designers and manufacturers can address this issue effectively. A survey was conducted to rate the types of household packaging that consumers in the 60+ age group struggle with, covering opening gestures, coping strategies, attitudes towards packaging design and other related issues. The extent to which this group has difficulties when opening household products and packaging in connection with daily purchases was also discussed.

 

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