Abstract

Communication designers encode messages into verbo-visual presentations to be decoded later by message receivers. This demands that designers choose what meanings to encode. Various tools enabling the exploration and understanding of meaning have been developed through the disciplines of psychology and semiotics, but generally have been used as meaning-analysis tools to analyse texts, and not primarily for meaning creation. Do tools exist to empower a designer to determine the meaning of a message they are tasked to create? Are these tools scalable, able to be used iteratively, and are they efficient? We explore various meaning-analysis tools and apply one of these tools to create meaning, within a real-world design project, within a limited timeframe, for the Canadian Institutes of Health Research (CIHR).

Keywords:

design tools, meaning creation, semiotic square, communication design

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jun 17th, 12:00 AM

Design methods for meaning discovery: a patient- oriented health research case study

Communication designers encode messages into verbo-visual presentations to be decoded later by message receivers. This demands that designers choose what meanings to encode. Various tools enabling the exploration and understanding of meaning have been developed through the disciplines of psychology and semiotics, but generally have been used as meaning-analysis tools to analyse texts, and not primarily for meaning creation. Do tools exist to empower a designer to determine the meaning of a message they are tasked to create? Are these tools scalable, able to be used iteratively, and are they efficient? We explore various meaning-analysis tools and apply one of these tools to create meaning, within a real-world design project, within a limited timeframe, for the Canadian Institutes of Health Research (CIHR).

 

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