Abstract
From logs and information left in online spaces to data points self-generated by connected devices, digital traces have become more diffused over the past years, prompting an expansion of Human-Centered Design methods. Along with some big- data approaches, Digital Methods of research – treating the actual content of digital users’ manifestation on-line (i.e. tweets, Instagram pictures, comments) – offer the opportunity to better understand users through their online activities. This paper investigates how Digital Methods can be repurposed as a full-fledged approach for Human-Centered Design. Grafting on the NATURPRADI project – a research aimed at describing the debate raised by the re-vegetation of the city of Paris by analysing Twitter posts – in the paper we will explain how we have identified and described a set of personas characterized by different approaches towards the evolution of the urban nature issue. The final objective of the paper is to provide a first methodological tool created at the intersection of Digital Methods and Human-Centered Design discussing its opportunities and criticalities: Data-driven Personas.
Keywords
personas; human-centered design; digital methods; mixed methods
DOI
https://doi.org/10.21606/drs.2018.308
Citation
Ricci, D., Brilli, A., and Tassi, R. (2018) Repurposing Digital Methods for Human-Centered Design, in Storni, C., Leahy, K., McMahon, M., Lloyd, P. and Bohemia, E. (eds.), Design as a catalyst for change - DRS International Conference 2018, 25-28 June, Limerick, Ireland. https://doi.org/10.21606/drs.2018.308
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Repurposing Digital Methods for Human-Centered Design
From logs and information left in online spaces to data points self-generated by connected devices, digital traces have become more diffused over the past years, prompting an expansion of Human-Centered Design methods. Along with some big- data approaches, Digital Methods of research – treating the actual content of digital users’ manifestation on-line (i.e. tweets, Instagram pictures, comments) – offer the opportunity to better understand users through their online activities. This paper investigates how Digital Methods can be repurposed as a full-fledged approach for Human-Centered Design. Grafting on the NATURPRADI project – a research aimed at describing the debate raised by the re-vegetation of the city of Paris by analysing Twitter posts – in the paper we will explain how we have identified and described a set of personas characterized by different approaches towards the evolution of the urban nature issue. The final objective of the paper is to provide a first methodological tool created at the intersection of Digital Methods and Human-Centered Design discussing its opportunities and criticalities: Data-driven Personas.