Abstract
At present the fashion and textile industries are under political and environmental pressure to make their business models more sustainable. In response, transformative thinking within the industry is pushing forward a sustainable paradigm shift. One consequence is that traditional design tools are challenged to incorporate and contribute to the solutions. In this paper, we focus on the fashion collection, which is traditionally understood as a range of garment designs, that are seasonally determined. As the notion of the fashion collection is under-researched, the aim of the paper is to investigate ways in which the fashion collection may be recalibrated as a design tool furthering sustainable strategies. Therefore, we studied collection building practices at three companies, representing different sustainable business and design strategies. The main contribution of the study is insights on how the collection as a design framework is applied by the companies. The collection transpires as a transformative design tool that aids designers and companies in different ways to fulfil their strategy and maintain their business.
Keywords
transformative design tool; fashion collection; sustainable design strategy; circular thinking
DOI
https://doi.org/10.21606/drs.2018.53
Citation
Ræbild, U., and Bang, A. (2018) The Fashion Collection Recalibrated - A Design Tool Furthering Sustainable Strategies, in Storni, C., Leahy, K., McMahon, M., Lloyd, P. and Bohemia, E. (eds.), Design as a catalyst for change - DRS International Conference 2018, 25-28 June, Limerick, Ireland. https://doi.org/10.21606/drs.2018.53
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
The Fashion Collection Recalibrated - A Design Tool Furthering Sustainable Strategies
At present the fashion and textile industries are under political and environmental pressure to make their business models more sustainable. In response, transformative thinking within the industry is pushing forward a sustainable paradigm shift. One consequence is that traditional design tools are challenged to incorporate and contribute to the solutions. In this paper, we focus on the fashion collection, which is traditionally understood as a range of garment designs, that are seasonally determined. As the notion of the fashion collection is under-researched, the aim of the paper is to investigate ways in which the fashion collection may be recalibrated as a design tool furthering sustainable strategies. Therefore, we studied collection building practices at three companies, representing different sustainable business and design strategies. The main contribution of the study is insights on how the collection as a design framework is applied by the companies. The collection transpires as a transformative design tool that aids designers and companies in different ways to fulfil their strategy and maintain their business.